In this video, Jay Townsend explains how to properly prepare for a political campaign, and determine and execute a winning campaign marketing strategy. Those who watch this video receive instruction on essential issue and demographic research, opposition research, fundraising, budgeting and polling. Learn how to determine your message, what voters expect to hear from you and how best to disseminate your message to voters. Also, this video reveals valuable tips on the use of websites, social media, television, radio, persuasion mail, telephones, newspaper ads, volunteers and yard signs. Running for office and knowing how to win an election is a challenge, especially for first-time political candidates just learning how to run for office.