The world has switched to overdrive and has moved light years ahead in just a short space of time. Technological advancement as we have never seen it before has affected everything from health, agriculture, transportation, education and most importantly business. Sadly enough Africa is lagging behind moving still at snail speed in everything. Most African countries have the same access to the same information the rest of the world have but the citizens are still backward in their thinking hence could not take advantage of the advancement.
In Africa unlike the rest of the developed world, most people are still trying to do business the way it’s been done yesteryears using obsolete technology and methods.
True, African leaders have impoverished the citizens due to ineptitude, gross negligence and greed. But beyond this, the technological innovation in the world is supposed to shield the citizens from the harsh consequence of this leadership failure more so because the world has become a global village. Meaning everyone can do business seamlessly with people from other climes. For example, you no longer need to travel down to manufacturing countries like China, Italy and the rest of them to import just about anything. You simply just need to login to sites like Alibaba and hook up with any of these manufacturers and pronto your goods will be on its way into time.
But for time and space here, I could go on and on with boundless of these new opportunities that only the minutest fraction of African citizens are taking advantage of to rise above the deplorable economic conditions at home.
The situation is so grievous in the sense that it is not the half-educated masses that are missing these opportunities but the so-called well educated and professionals in different industries. The illiterates and half-educated do not have hope if the authorities that are so supposed to champion this course in their industries do not even have an incline of what we are talking about here.
A good case in point is the Marketing and Communication industry. This critical industry is supposed to drive the growth and development of many other industries as it has done well in the past but something tragic happened. When the world moved on in technology and innovation in this industry my people chose to continue to do the business in the way they had always understood. When the social media rave came a few years back the high and mighty in the Advertising and Mass Communication (broadcasting and Print) industry chose to treat it with a long spoon. They reasoned that the digital media will always remain the alternative media.
Before we could say Jack Robison the digital media overtook the traditional media and left it in the dustbin. The experts in the developed world foresaw this and quickly got aligned with it and like the eagle, they soar higher with the storm that this rude revolution brought. But my people chose to hold on to what they have known and almost wrecked the industry. Today, the broadcasting Industry in Africa is now a shadow of what it used to be and the advertising industry has the worst hit with little or no business coming to that side.
In Africa, the likes of Linda Ikeji simply took over the business of advertising from the big names in the industry leaving many reeling in regrets. Though some in the industry are trying to find their feet back by repositioning their Agency. But, they have lost that special place reserved for them for a long time.
To be continued
The above article is coined out of the groundbreaking book, “BRAND WARS” by Jerry Dan Goldman coming soon.
ADM is launching an awakening campaign in Africa with its ADM2.0 Platform set to lift many out of the quagmire of poverty and hopelessness by equipping and empowering many to take advantage of the technological and businesses innovations available in the developed climes. ADM2.0 is meant to create a level playing ground for the big brands and small brands alike in Africa.
Reach out to our team to learn how we can help make your brand soar high in this challenging but interesting times. Click her to tell us about your brand.
#brand #brandwars #brandwarriors #brandwarrioz #brandbuilding #ContentCreator #ContentMarketing #AffiliateMarketing #DigitalMarketing #MArketingRevolution #businessinAfrica #ADM2.0
